Personalized eco products: an unstoppable trend

The era of sustainable promotional products

This is no longer a passing trend. Sustainability has become a fundamental purchase criterion for 72% of European companies when selecting promotional products. In Spain, the Waste Law reinforces this trend, penalizing single-use plastic and rewarding sustainable alternatives.

Personalized eco products allow brands to communicate a powerful message: we care about the planet. And the best news is that the quality and design of these products has improved enormously in recent years.

Star materials 2026

Bamboo: Renewable, resistant and with an elegant natural finish. Ideal for pens, reusable cutlery, wireless chargers and storage boxes. Bamboo grows without pesticides and regenerates quickly, making it one of the most sustainable materials on the market.

RPET (recycled plastic): Manufactured from recycled plastic bottles. Used in backpacks, bags, cases and technical textile. Each RPET backpack equals recycling around 8 plastic bottles. It retains the same properties as virgin polyester but with up to 75% lower carbon footprint.

Organic cotton: Grown without pesticides or chemical fertilizers. Perfect for tote bags, t-shirts, aprons and pouches. The feel and durability are superior to conventional cotton, and the GOTS certification guarantees the entire production chain.

Cork: 100% natural, recyclable and biodegradable material. Used in phone cases, wallets, notebooks and coasters. Its extraction does not harm trees (bark is peeled off), and cork oak forests absorb large amounts of CO2.

How to verify a product is truly eco

Look for recognized certifications: FSC for forestry products, GOTS for organic textile, GRS for recycled materials and the European Ecolabel. Distrust products self-labeled as eco without any supporting certification: that is called greenwashing.

In the Brandish catalog, all eco products are marked with our green label, and we specify the certifications of each one. This way you can choose with full transparency and confidence.

Real impact on brand image

A study by the Spanish Advertising Agencies Association (AEEP) shows that eco gifts generate 35% more brand recall than conventional ones. Additionally, 68% of professionals surveyed state that a sustainable gift improves their perception of the company offering it. It is not just marketing: it is coherence with the values today demands.